Where EAST meets the Northwest
MEDAL MANIA MANAGED. Winner Katinka Hosszu of Hungary, second right, second
place Kathleen Baker of the United States, right, and joint third place, Fu
Yuanhui of China, left, and Kylie Masse of Canada, are seen during the medal
ceremony after the final of the women’s 100-meter backstroke at the 2016 Summer
Olympics in Rio de Janeiro, Brazil. (AP Photo/Lee Jin-man)
From The Asian Reporter, V26, #17 (September 5, 2016), page 8.
In China, a forgiving public embraces fewer gold medals
By Didi Tang
The Associated Press
In a country long focused on bringing home as many Olympic gold medals as
possible, this year’s haul isn’t what China expected.
When China’s 416-athlete delegation set off for Rio, state sports officials
were banking on 30 to 36 gold medals. As the games ended, it had won just 26,
for the worst showing since Atlanta in 1996.
China’s total was a far cry from the country’s 51-gold performance in Beijing
that topped the gold medal chart.
But so what?
The once-feverish obsession with the gold tally has slowly subsided among the
Chinese public, which showed more interest this year in lavishing adoration on
athletes with personalities, such as bronze medallist Fu Yuanhui, rather than
"Finally, the public desire for golds has returned to normal," said Lu
Yuanzhen, a professor of sports at South China Normal University, who has long
argued that a mature nation should have a more relaxed attitude toward wins and
losses in athletic competitions.
"The ordinary Chinese people have become more indifferent to the medal
counts. Now they understand Olympic golds bear little impact on their real
lives," Lu told The Associated Press.
For decades, the communist state has rallied national unity and pride on the
country’s athletic performances on the world stage, especially in the Olympics.
The entire country was moved to tears when Xu Haifeng, a pistol shooter, won the
first gold Olympic medal for Communist China in Los Angeles in 1984. It was
considered a sign that China finally was able to claim a place among world
powers, a huge boost to national pride.
The fever only grew as Beijing sought better Olympic performances and the
ultimate goal of hosting the games. The Olympics was a national obsession, and
gold medallists were household names and rewarded generously.
China’s gold medal tally climbed to 28 in Sydney, 32 in Athens, and 51 in
Beijing. In London, Chinese athletes still took away 38 gold medals and were
second only to U.S. Olympians.
But following the climax in Beijing, public obsession with Olympic golds
began to fade, and voices of criticism grew louder against the state-run sports
system credited with the country’s stellar Olympic performances.
Critics argue the brutal system has sacrificed vast numbers of rank-and-file
athletes, encouraged dishonesty — such as doping, age alteration, and game
rigging — in the name of national honor, and distanced sports from the public.
When this year’s games began in Rio, state media lamented the lack of golds
on the opening day, but Chinese sports fans stayed nonchalant. They were more
interested in chasing athletes oozing with personality.
The most telling example was Fu, a female swimmer who overnight became a
social-media sweetheart for claiming she had used "primeval force" in a
semifinal. She eventually won a bronze. Shaped by the social media instead of
the state parlance, Fu’s vernacular resonated with ordinary Chinese people, who
were already bored with empty talks.
Ning Zetao, another swimmer, came home empty-handed from Rio but still
grabbed headlines because of his undiminished popularity back in China. And
Chinese social media was full of encouraging words when swimmer Sun Yang failed
to qualify for the 1,500-meter free style final, a sharp contrast to the days
when the Chinese public hurled hurtful words at athletes failing to clinch the
The swimmers received a welcome from thousands of fans at a Beijing airport.
Fu was scared. Ning’s appearance caused congestion, and besieged by fans seeking
photographs and autographs, he could barely move.
As recently as 2008, the public booed hurdler Liu Xiang when he could not get
off the starting line in Beijing because of injuries.
"The public has gone to another extreme — tolerance of non-champions and even
adoration of them," wrote Li Ruyi, a veteran Chinese sports writer in a
commentary on the news site ifeng.com.
Under the most pressure are Chinese gymnasts, who came home with two bronzes
this year, the worst performance ever in 32 years.
It is also the first time that Team China, a longtime powerhouse in
gymnastics, did not win a single gold since China returned to the Olympics in
1984. For the past several years, China’s gymnastics officials have worried that
the state system is running out of steam because the national team has a
dwindling pool from which to recruit top talent, a consequence of isolating
young talent in the state system.
Even if there is more acceptance that every year won’t bring a haul of gold,
there is still a sense of alarm, and many don’t like that China finished behind
the United States and Great Britain in the race for golds.
There are also whispers that Japan, the upcoming host of the 2020 Summer
Olympics Games, could pose a threat to China. That prospect is likely to
rekindle the country’s nationalistic sentiments, because of long-time animosity
toward the neighboring country that invaded China and shamed the Middle Kingdom
in the early 20th century.
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