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FUNDING SLASHED. Harvard professor Henry Louis Gates Jr., right, is
seen with novelist Amy Tan during his show, "Finding Your Roots," which
explores the family histories of its guests. The show is the Public
Broadcasting Service’s most-watched program on linear TV and the
most-streamed non-drama program. Season 10 reached nearly 18 million
people across linear and digital platforms and also received its first
Emmy nomination. (Photo courtesy of the Public Broadcasting Service)
From The Asian Reporter, V35, #8 (August 4, 2025), page 9.
Not just Big Bird: Things to know about the Center for
Public Broadcasting and its funding cuts
By Audrey McAvoy
The Associated Press
Illustration by Jonathan Hill
The Corporation for Public Broadcasting, which helps pay for PBS,
NPR, 1,500 local radio and television stations, as well as programs like
"Sesame Street" and "Finding Your Roots," has said that it would close
after the U.S. government withdrew funding. The organization told
employees that most staff positions will end with the fiscal year on
September 30. A small transition team will stay until January to finish
any remaining work.
The private, nonprofit corporation was founded in 1968 shortly after
congress authorized its formation. It now ends nearly six decades of
fuelling the production of renowned educational programming, cultural
content, and emergency alerts about natural disasters.
Here’s what to know:
Losing funding
President Donald Trump signed a bill on July 24 cancelling about $1.1
billion that had been approved for public broadcasting. The White House
says the public media system is politically biased and an unnecessary
expense, and conservatives have particularly directed their ire at NPR
and PBS.
Lawmakers with large rural constituencies voiced concern about what
the cuts could mean for some local public stations in their state. They
warned some stations will have to close.
The Senate Appropriations Committee last week reinforced the policy
change by excluding funding for the corporation for the first time in
more than 50 years as part of a broader spending bill.
How it began
Congress passed legislation creating the body in 1967, several years
after then-Federal Communications Commission chairman Newton Minow
described commercial television as a "vast wasteland" and called for
programming in the public interest.
The corporation doesn’t produce programming and it doesn’t own,
operate, or control any public broadcasting stations. The corporation,
PBS, NPR are independent of each other as are local public television
and radio stations.
Rural stations hit hard
Roughly 70% of the corporation’s money went directly to 330 PBS and
246 NPR stations across the country. The cuts are expected to weigh most
heavily on smaller public media outlets away from big cities, and it’s
likely some won’t survive. NPR’s president estimated as many as 80 NPR
stations may close in the next year.
Mississippi Public Broadcasting has already decided to eliminate a
streaming channel that airs children’s programming like "Caillou" and
"Daniel Tiger’s Neighborhood" 24 hours a day.
Maine’s public media system is looking at a hit of $2.5 million, or
about 12% of its budget, for the next fiscal year. The state’s rural
residents rely heavily on public media for weather updates and disaster
alerts.
In Kodiak, Alaska, KMXT estimated the cuts would slice 22% from its
budget. Public radio stations in the sprawling, heavily rural state
often provide not just news but alerts about natural disasters like
tsunamis, landslides, and volcanic eruptions.
From Big Bird to war documentaries
The first episode of "Sesame Street" aired in 1969. Child viewers,
adults, and guest stars alike were instantly hooked. Over the decades,
characters from Big Bird to Cookie Monster and Elmo have become
household favorites.
Entertainer Carol Burnett appeared on that inaugural episode. She
told The Associated Press she was a big fan.
"I would have done anything they wanted me to do," she said. "I loved
being exposed to all that goodness and humor."
Sesame Street said in May it would also get some help from a Netflix
streaming deal.
Harvard professor Henry Louis Gates Jr. started "Finding Your Roots"
in 2006 under the title "African American Lives." He invited prominent
Black celebrities and traced their family trees into slavery. When the
paper trail ran out, they would use DNA to see which ethnic group they
were from in Africa. Challenged by a viewer to open the show to
non-Black celebrities, Gates agreed and the series was renamed "Faces of
America," which had to be changed again after the name was taken.
The show is PBS’s most-watched program on linear TV and the
most-streamed non-drama program. Season 10 reached nearly 18 million
people across linear and digital platforms and also received its first
Emmy nomination.
Grant money from the nonprofit has also funded lesser-known food,
history, music, and other shows created by stations across the country.
Documentarian Ken Burns, celebrated for creating the documentaries
The Civil War, Baseball, and The Vietnam War, told PBS
NewsHour that the corporation accounted for about 20% of his films’
budgets. He said he would make it up but projects receiving 50% to 75%
of their funding from the organization won’t.
Influence of shows
Children’s programming in the 1960s was made up of shows like
"Captain Kangaroo," ‘‘Romper Room," and the violent skirmishes between
"Tom & Jerry." "Mr. Rogers’ Neighborhood" mostly taught social skills.
"Sesame Street" was designed by education professionals and child
psychologists to help low-income and minority students between age two
and five overcome some of the deficiencies they had when entering
school. Social scientists had long noted white and higher income kids
were often better prepared.
One of the most widely cited studies about the impact of "Sesame
Street" compared households that got the show with those who didn’t. It
found that the children exposed to "Sesame Street" were 14% more likely
to be enrolled in the correct grade level for their age at middle and
high school.
Over the years, "Finding Your Roots" showed Natalie Morales
discovering she’s related to one of the legendary pirates of the
Caribbean and former "Saturday Night Live" star Andy Samberg finding his
biological grandmother and grandfather. It revealed that drag queen
RuPaul and U.S. senator Cory Booker are cousins, as are actors Meryl
Streep and Eva Longoria.
"The two subliminal messages of ‘Finding Your Roots,’ which are
needed more urgently today than ever, is that what has made America
great is that we’re a nation of immigrants," Gates told The AP. "And
secondly, at the level of the genome, despite our apparent physical
differences, we’re 99.99% the same."
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