READER PROFILE

55% of our readers earn more than $30,000.

65% hold white collar jobs and /or professions.

10% Cambodian, Lao, Hmong, Mien
11% Chinese
12% Filipino
12% Japanese
10% Korean
12% Vietnamese
6% South Asian (Indian/Pakistan /Bangladesh)
4% Other Asian/Pacific Islander
4% Ethnic non-Asian or Middle Eastern
19% Caucasian